Part 2

Well I am a week late on part two of my discussion of the Memphis Grizzlies but I lost total interest in this post. It is spring time hear in Memphis and there are too many other things to do besides sitting inside watching basketball. The next sporting event that I look forward to watching is the Kentucky Derby presented by Yums Brand, i.e. KFC. I understand why Yums Brand would want to be associated with the Derby but why would the Derby sell it's sole to KFC. To me this ranks up there with the idea of the Master's having a title sponsor. As a person who educated in the field, of sports marketing, I still beleive that there are a handfull of events that are sacred and the tradition is more important naming rights. The Derby is one of those events, as is the Super Bowl, World Series and the Master's. When you think about the Derby do you think about fried chicken? No, you think about mint juleps, people dressed to the nines, and the fine horses that make it all possible. What is next The Master's presented by Wal Mart? Why not John Daly is sponsored by Hooter's.