Wednesday, April 19, 2006
The Memphis Grizzlies and Their Attendance Problem
It has been discussed ad nausium this season as to why the Memphis Grizzlies are not drawing fans to the game and I have the answer. Pundits want to blame the median household income and the fact that the majority, of the city proper, residents live below the poverty line; while this might play a small role in the low turn out it is not the main reason. The reason why they do not have a larger fan base is due to thier poor branding efforts. What? When the Grizzlies moved from Vancouver it took team management 3 seasons to change their logo and colors. To some this might be a trival matter but it helps when the team looks like it belongs in a certain city. Teal, red, white and brown do not reflect the city of Memphis. when the team did roll out a new logo and colors they did it in a manner that was simplistic and trite. They tried to link the new colors with the musical past and heritage of the city by calling the blue Beale St. blue. Which leads me to the next problem thier advertising campaign in which the team arbertrariliy intertwined images of music with the Grizzlies without making a deeper link with artists that came from the city. They threw something together and hoped it would stick and it really hasn't. Thier marketing strategy is the equivilent of throwing darts in the dark, just throw it and hope it gets close. Tomarrow I will have part 2 of my analysis.