High School Football

Since the movie Friday Night Lights, shoe companies and media companies have infiltrated the world of high school football. Have you noticed the Nike commercials that feature the NFL stars while they played high school football? This is an attempt to ambush market Reebok and their deal that they signed with the NFL.NFL athletes that have deals with Nike cannot use the marks that they wear on the feild so they so footage of them playing in high school. While I don't have a major problem with this, I do have a problem with the reality tv show "Bound for Glory". ESPN is clearly taking advantage of these kids in order to find content for their channel. It would be one thing if Dick Butkus was really the coach but he wasn't; the real coach was Coach Lou. The show is total hype, all the while promenantly displaying the Reebok logo. Ray Crokett and Dick Butkus come in and say they are going to change things then they quit before the season is even over, after the team starts out 1-6. What message are you sending to these kids? Get ready kids you will be used and let down time and time again all in the name of trying to keep a old athletes name in the public eye. Maybe if he would have played to the camera more, when he was announcing XFL games, maybe the league wouldn't have failed. Better yet maybe he should have worked harder at acting then his saturday morning tv show, on NBC, wouldn't have failed. I guess the problem that I have is that he quit on the kids. In today's society if you quit on a kid than nine times out of ten that kid will not ry again. Rather they will devote more time to playing video games.