Tuesday, May 23, 2006

Striker Magazine and Nike

I love to watch international soccer, so I decided to buy some materials to prepare me for the World Cup. One of the publications that I purchased was Striker magazine. Flipping through the pages there is one glaring fact, Nike spent alot of money on advertising. In fact they are the only advertiser. If you look at the photos that accompany the articles it is hard not to notice the Nike swoosh. This is just the latest blurring of commerce, sport, and journalism. When I bought this magazine I was hoping to find objective articles concerning the World Cup and the international footballers, not international players that are sponsored by Nike. I feel a little dupted by this, because there is no objectivity what so ever because the magazine is based upon Nike's marketing agenda. I know people,who:would say that this is a brillant branding ploy. How do we get people to buy a magazine, whose sole intent is to enhance Nike's reputation as a leader in soccer/football gear? Nike has been trying to become the leader in soccer for the last 15 years, overtaking Adidas. So in this attempt they are trying to enter the world of journalism as well? I wouldn't feel so bad if the name Striker was replaced by a giant swoosh; then it would be buyer beware.

Thursday, May 18, 2006

Memphis fans, alot has happened since I last posted

Alot has happened since I was last online. Shawne and Darius have left for greener pastures; there was a big surprise! 20 changed to 34 but stayed in the South and the biggest shocker Gostowski was drafted by the Patriots. Calipari has agreed to a 16 game conference schedule to help CUSA's RPI. Today Jerome Woods was released by the Chiefs and our baseball team might have a winning record this season. All in all a busy three weeks.

Am I The Only One?

Last night I tried to watch the NBA playoffs and I believe that I saw something that is truly unbelievable: Marv Albert has gone blonde. Can it work that way? Can he go from a black toupe to a blonde one and no one notice? Did he have to kill a golden retreaver puppy to get that rug? I don't know maybe I was hallucinating?